PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. INTI CAKRAWALA CITRA (INDOGROSIR) DI SAMARINDA

Melisa, Melisa and Eka, Yudhyani and Nurfitriani, Nurfitriani (2023) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. INTI CAKRAWALA CITRA (INDOGROSIR) DI SAMARINDA. JMA.

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Abstract

The aim of this research is to find out and analyze the effect of product, price, promotion, and place together (simultaneously) on purchasing decisions at PT. Inti Cakrawala Citra (Indogrosir) in Samarinda. The population in this study are consumers from PT. Inti Cakrawala Citra (Indogrosir) in Samarinda. From the results of the pre-survey conducted by researchers, it is known that the number of regular customers of PT. The core of Cakrawala Citra (Indogrosir) in Samarinda is unknown. In this study there are 4 independent variables, so the research sample is consumers who shop at PT. Inti Cakrawala Citra (Indogrosir) in Samarinda has a total of 100 people with more than one purchase using member data. Based on the results of product research, there is no significant and positive effect on consumer purchasing decisions at PT. Core Horizon Image (Indogrosir) in Samarinda (significant value 0.127 > a = 0.05 and tcount (1.538) < ttable (2.625) at a = 0.05). Based on the research results, prices have a significant and positive effect on consumer purchasing decisions at PT. Cakrawala Citra Core (Indogrosir) in Samarinda (significant value 0.000 <a = 0.05 and tcount (4.339) > ttable (2.625) at a = 0.05). Based on the research results, promotion has a significant and positive effect on consumer purchasing decisions at PT. Core Horizon Image (Indogrosir) in Samarinda (significant value 0.000 <a = 0.05 and tcount (4.435) > ttable (2.625) at a=0.05). Based on the results of research where there is no significant and positive effect on consumer purchasing decisions at PT. Cakrawala Citra Core (Indogrosir) in Samarinda (significant 3 value 0.369 > a = 0.05 and tcount (0.903) < ttable (2.625) at a=0.05). Based on the results of product research, price, promotion, and place influence simultaneously or jointly on consumer purchasing decisions of PT. Cakrawala Citra Core (Indogrosir) in Samarinda (significance value 0.000 <0.05 and Fcount (38.875) > Ftable (2.31) at a = 0.05).

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Program Studi Manajemen
Depositing User:	Dr Eka Yudhyani S.E.,M.Si
Date Deposited:	04 Apr 2024 03:55
Last Modified:	04 Apr 2024 03:55
URI:	http://repository.untag-smd.ac.id/id/eprint/642

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